But what if you don’t want to get in to all that? What if you just want to know where I, Jack Ruston, buy my meat? I’ll tell you – I buy it from a guy called Tom Joseph.

Tom breaks the mould. He’s sort of an ‘anti-butcher’. He’s not a dyed-in-the-wool fourth-generation master butcher. He does not operate from a high street location with history that runs back decades. He has not always been a butcher, and might not even really describe himself as a butcher. He thinks more about the meat than the cutting. From a mental standpoint, he’s more a customer than a butcher. As a result of all this, Tom is on ‘our side’ of the counter. He doesn’t see his customers as a necessary inconvenience, but as like-minded friends, who want the same thing that he does when he sits down at the dinner table.

Rather than being stuck in the limited mindset of a single, local abattoir, and a local highstreet client base, Tom not only sources meat from across the U.K. but he also ships orders direct to customers, in chilled bags and boxes, on overnight delivery, at no extra charge. Wherever you are in mainland U.K Tom can get an order out to you.